Tips for developing your online video strategy
Content creators might be hesitant to invest in sleek productions, but it’s never been easier to craft a compelling visual piece. Here’s how to jumpstart your efforts.
When it comes to online video, two things are true.
First, there’s always someone smarter who’s doing it better than you. Second, this rival provides an excellent opportunity to learn.
The speed at which the environment for online video changes is only accelerating. It’s crucial to pay attention to the landscape because it evolves so quickly.
The barriers to entry are low (an iPhone and a YouTube account.) The appetite for video of all types continues to grow, and consumers are increasingly sophisticated about what they’ll watch, where they’ll watch and what they expect in terms of quality.
Plus, there are about one bajillion platforms. Launched in 2013, Vine had a moment, and by 2016, it was sold to Twitter who killed it off a few months later. Then there was Vessel, and Yahoo’s Screen video platform, also in the dustbin of online video history.
Since then, Instagram’s IGTV, Snapchat video, Facebook Watch, Twitter’s Periscope, Buzzfeed’s pivot to (and then away) from video, a new Amazon Alexa that plays video, and more have arrived to entice and enthrall viewers.
The hunt for eyeballs is unrelenting, and it’s not stopping anytime soon.
Who is the target audience?
You know that demographics matter. They’re a critical part of any strategy.
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