Tips and tricks for optimizing Facebook analytics

Though many brands are on a clear race for “likes,” those smart Facebook page owners will be looking beyond the number of “likes” and into more detailed analytics that show them how their page is performing, and where they stand in relation to their competitors.

Facebook itself offers a comprehensive analytics dashboard, and I wanted to take a look at tips for using this, as well as offering other tools that can help you get more out of your insights. As with most analytics, remember that the magic really comes when you make actions off the data and don’t fall into analytics overload.

See what you did right/wrong

Under the Users dashboard in Facebook, you can access a simple graph that tells you how many new “likes” and “unlikes” you get each day. This is incredibly valuable information, as it enables you to see what’s working for you on your page. When you see an unusual pattern, such as a sudden increase in the number of “unlikes,” look for what you did that day that might have turned people off. Did you post too often, close a competition, or post irrelevant content? Try to find a pattern, and make sure you don’t keep doing the same thing.

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