Timeless storytelling tips from Warren Buffett
The renowned business magnate is comfortable with self-deprecation and plain talk, offering a wealth of winsome, relatable narratives that build trust and admiration.
To keep readers hooked, he uses an engaging mix of:
His 6,000-word narratives cover the requisite financial housekeeping, but that’s not the endgame of his annual letter to shareholders. Instead, Buffett wants to provide a window into what makes Berkshire Hathaway tick, including its perspectives on the economy, investing and business in general. He also wants you to trust him.
Here are examples of his storytelling techniques:
Conversational language
Their position of power causes many executives to use “corporate-speak,” but Buffett relies on plain talk.
Here’s how Buffett explains his philosophy of empowerment:
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