Tiger’s tale: Advice from the PR pro shop

Could better advice have kept Woods in the clubhouse and out of the doghouse?

Tiger Woods’ straying from the fairway, in more ways than one, has lots of people talking—and not in the hushed tones that are so common at the 18th green at Augusta.

“Have you heard the phone message? Did you see his texts? Did Elin really chase him with a golf club?” And those are just the news outlets.

Yep. This is responsible journalism at its finest.

One wonders about how Woods opted to play out of the rough, as it were, and whether a savvy caddie—er, PR professional—might have suggested he strike while the 7-iron was hot, take a mulligan, concede the affair, and play through.

Because it seems that today’s voyeurism has reached new lows as technology has attained new heights, imagine the advice the world’s top golfer—and its most recognizable one-man brand—might be offered. Pass the mashie-Niblick, we’re going for the green.

1. Line up new sponsors