These communicators took video production into their own hands—and so can you

The idea of “doing it yourself” can seem intimidating—especially when your last Pinterest-sourced home improvement project ended with a trip to the emergency room.

When it comes to incorporating video into your corporate communications, though, you don’t have to shell out big bucks to a professional to avoid a catastrophe.

One-time video novices at top organizations have found the secrets to success when it comes to taking the camera in your own hands:

1. Stacey Derk at Microsoft focuses on making the most of filming locations with easy shooting techniques

2. Jordan Allen from POPSUGAR Studios developed a deep understanding of Facebook’s algorithms to get more eyes on his videos