The trouble with Twitter

Spam, lack of accuracy and too many tweets frustrate this user

Sure, I like what Twitter can do and what it represents. That said, I’ll add, “Sure, but …”

First, let’s talk about spam on Twitter (or can I call it “spatter”?). In the beginning of the service, Twitter seemed to be about us, our lives, our travels, our daily routines. “What are you doing?” it asked. We answered with “eating oatmeal with brown sugar … yum.” Nobody really cared.

Then corporate and PR types began to realize its value as a direct form of communication to potentially thousands, even millions, of people, i.e. consumers/customers.

In a recent AP article in The Washington Post, writer Jake Coyle notes how effective it can be by pointing to cyclist Lance Armstrong’s use of Twitter.