The do-it-yourself audit: Measuring on the cheap

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You can’t make this stuff up.

At our recent social media conference in Las Vegas, I gave a session on how to communicate your next company initiative.

I asked the crowd to shout out their latest organizational abominations, and the room went quiet, as it always does. Then a few brave souls raised their hands and offered the usual variations on the same, shopworn themes: leadership, service, innovation.

Boring!

Then the floodgates opened, and one young lady took home the gold. Her newest initiative, she said, was called “Gang Green.”

Thank you for that.

Whether it’s management’s flavor of the month or communications in general, your success depends largely on getting a clear read on your internal audiences (and yes, you have many).

The research that gets you there comes from a communications audit. (The do-it-yourself audit is the subject of our March 31 webinar. This webinar is free if you’re a Ragan Select member! Sign up here.)