The beginner’s guide to measuring social media ROI

For a marketer, return on investment defines a campaign’s success, and many executives demand hard numbers.

According to a study of marketing experts performed by Domo, however, three out of four marketing experts can’t measure social media ROI.

Let’s look at the basic yet vital aspects of social media marketing ROI.

1. ‘Likes’ and follows: Measuring engagement

The simplest way to gauge social media ROI involves counting followers on Twitter, your “likes” on Facebook, and consumer affiliations on all your other social media sites.

Keeping a spreadsheet to track social media conversions (followers, “likes,” etc.) gives you data to show that your campaign delivered X new social media connections. Facebook shares and Twitter retweets are also vital to documenting a campaign’s success.