Ten ways you know you’re not ready for social media

This communicator was disappointed to learn her company isn’t ready for social media. Is yours?

Back on the job, fresh from the Ragan Corporate Communicators Conference in early May, I experienced that common post-conference buzz known as “renewed energy.” I was gung ho on social media from the various sessions on how CEO blogs, podcasts and wikis are transforming corporate communications and giving employees a greater voice. My cubical environs, however, reminded me to proceed cautiously and the words of Dr. Phil echoed in my head: Lower your expectations.

Undaunted, I forged ahead and scheduled a meeting with IT, even as I fought off Dr. Phil’s advice.

Our internal publication is already posted as a PDF online; individual stories and related materials are included on our intranet. Why not post a story and follow it with a discussion box?

Let readers comment, colleagues praise co-workers, employees share similar best practices. It makes so much sense. Why not join the social media revolution and expand our workplace dialogue!

IT knows why.