Take these 8 steps when your well of content runs dry

Social media accounts are voracious beasts; here’s a protocol for those times you can’t provide a feed

Ever felt a “need” to be active on Twitter? Do you feel guilty for not publishing to your blog for a few days?

Sometimes there can almost be a compulsion to keep feeding your social media accounts. Go away for a week and watch your blog plummet down the AdAge Power 150, your visitors fall and your RSS subscriptions drop off. Stop tweeting and watch the online discussion around your brand diminish.

So if you’re the “voice” of a business, how do you deal with that time when you just don’t have any content to post?

Personally, I agree with others who have argued that the volume of content isn’t as important as the quality of content and its relevance to the audience.