10 ways to beef up your LinkedIn profile
Serve up fresh content, use sharp visuals, and let analytics drive your strategy.
Serve up fresh content, use sharp visuals, and let analytics drive your strategy.
As media platforms continue to tinker with their offerings to draw new users and satisfy engaged communities, PR pros can take advantage of the latest tools to reach their audiences.
Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.
A recent Sprout Social Index revealed that the majority of marketers are turning to their organizations’ team members to boost brand recognition, transparency and trust.
Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform?
You don’t have to change your organization’s name to grab more engagement online and make a buzz. Consider these takeaways.
The platform is looking to capitalize on its authority as a news source by changing how it surfaces new posts and videos. Here’s what PR pros should know.
Don’t let a shoestring budget prevent you from connecting with donors or producing compelling content. Add these useful resources to your messaging arsenal.
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn’t constitute a full strategy. Here’s guidance on the proper way to compose and use this much-maligned tool.
Get out your cowboy boots and hats for this week’s featured position. Plus, check out our roundup of other current job openings.
The professional platform is an ideal spot for networking, but simply posting profile text and a photo won’t make much impact. Post, comment, share, interact.
Jargon can muddle the meaning of any communications copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
Facebook, Snapchat, YouTube and Instagram are this generation’s preferred social networks, but 61 percent say they still value in-person conversations most.