More than 200 consumers fell ill after consuming certain vegetable trays from the produce distributor, but the company’s crisis response seems lacking. Consider these insights.
Industry insiders already have work to do to counter negative views of the PR field. Avoid these sayings to keep from reinforcing negative PR stereotypes.
The global sporting event can be an incredible opportunity for marketers. Let’s look at some of the most successful tactics so far.
Modern society seems to be itching for a fight, on any topic, anytime, anywhere. Here are some aspects to consider before your business wades in—or opts to stay out of the turbulent waters.
A Pacific atoll promotes tourism with an environmental pledge. A gun control campaign launches nationwide school walkouts. An air disaster draws praise for the pilot.
The tech entrepreneur offered his company’s services to help save the youth soccer team trapped in a flooded cave in Thailand. Some found the move a crass example of newsjacking.
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
The nation’s Founding Fathers knew how to effectively distribute their messages and gain support for their movement. Here’s how communicators can emulate their strategies.
Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.
Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
Diminishing newsroom staffing and the demands of a 24-hour news cycle make face time with a journalist a rarity. These key queries can make your encounter rewarding.
The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.
Pick up a wheel of your favorite cheddar, colby or pepper jack while rocking out with some of the biggest names in music. Plus, check out our roundup of other current openings.
Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
PR pros flocked to Cannes to celebrate a year of work advocating for innovative brands and stalwart organizations. Here is the work that stood out.
