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Crafting a tangible, time-bound public relations strategy creates accountability, clarity and efficiency. Here’s how to develop your plan.
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
Handlers of the luxury brand say it incinerated millions of dollars’ worth of merchandise rather than selling it at a discount or donating it. Social media users sound off in response.
John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.
If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.
In the #MeToo era, numerous organizations have sacked top officers for breaching codes of conduct, and communicators stress that the decision is unrelated to core business concerns.
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
The ride-booking company is being investigated for gender discrimination, and top officers have been under fire or resigned for inappropriate behavior. Its chief exec admits there’s a problem.
The typography on a website says a lot about that organization’s professionalism and implied intentions. Follow these rules of basic design to ensure you don’t send the wrong message.
As many in the industry power down for vacation, communicators looking to get ahead can spend their summer free time getting organized and testing new tactics.
The organizations’ recent announcements are both aimed at being more environmentally friendly, but the vegetarian focus was criticized.
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
Here’s how to stand for truth and fight the pernicious rise and spread of deliberate misinformation tactics.
When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.
