As organizations try to boost their lagging organic reach on the social media platform, some are turning to user interactions—and that means using online reviews.
As media platforms continue to tinker with their offerings to draw new users and satisfy engaged communities, PR pros can take advantage of the latest tools to reach their audiences.
Identify people who’d be a natural, relevant fit for your branding strategy, and take time to personalize your pitch.
Facebook, Uber and Wells Fargo have all taken to the airwaves to bring their mea culpas into consumers’ living rooms and mobile devices. How much impact are they making?
