Survey: Marketing, PR lead the social media push
Marketers pilot the social media efforts, with PR a close second, reports a new survey. On an encouraging note, most say the departments involved in social media work together well or very well.
Which department owns social media? Who gets to participate in firing off those tweets or uploading photos onto Pinterest?
A Ragan/NASDAQ OMX Corporate Solutions survey reveals a multi-departmental approach to social media within most corporations, nonprofits, and government agencies.
[Download the complete survey’s findings here.]
More than 70 percent of respondents say marketing is involved, with 69 percent reporting that public relations played a role. Corporate communications trailed, with 49 percent.
Twenty-six percent of respondents said the advertising department plays a role, and 14 percent make room at the table for the lawyers.
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