Survey: Internal communicators dissatisfied with measurement

This story is in partnership with PoliteMail.

Back before the financial crisis, Community Bank in Fort Worth, Texas, used to survey staff and conduct other forms of internal communications measurement.

These days, because of cost-cutting, it measures little beyond email open rates, says Lizz Larsen, director and vice president of marketing and communications.

The roadblocks that Community Bank faces in internal communications measurement are familiar across the industry, a new survey from PoliteMail and Ragan Communications reveals.

Download the FREE white paper “Internal Communications Measurement” for the full results.

Some 68 percent of respondents said they do measure internal communications, but 56 percent expressed some degree of dissatisfaction with how their organizations do that.

Among the 776 self-identified communicators who took the survey, many are held back by a lack of money, tools, time, leadership priorities, manpower, and useful data on outcomes. From an inability to view email open rates to a lack of knowledge of what tools are available, frustration is high among communicators.