Survey: Company leaders divided on who should oversee internal comms
The responsibility of employee messaging often falls to different positions at many companies.
Who should be responsible for internal communications?
Is it the job of a CEO? Or should that role be handled by communications leaders—or human resources professionals?
A new survey from HarrisX and Ragan Communications shows that there’s a power struggle brewing regarding who, exactly, should bear the most responsibility for internal messaging.
More than 40% of CEOs surveyed believe they are primarily responsible for their company’s internal communications, while 51% of chief communications officers conveyed they were in control of messaging.
This finding highlights an alarming lack of clarity regarding roles, boundaries and responsibilities. Which, left unaddressed, can muddle internal comms strategy—and possibly harm your job prospects.
It’s interesting how much responsibility CEOs (want to) take for internal comms. But it underscores the need for comms leaders to act as bold advisors to business leaders, rather than just taking orders.
For the full set of takeaways and recommendations, download the full HarrisX/Ragan survey here.
