Video

Strengthen your video storytelling by following these trends

These hot tips will keep your visual marketing efforts ahead of the rapidly-changing curve—and keep your audience coming back for more.

By Cassie Galasetti
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It’s never been more imperative for PR pros to effectively tell clients’ stories with video.

Major platforms like Instagram and Twitter are going all in on video content with new offerings like IGTV, and even LinkedIn has rolled out video capability for businesses, joining the growing list of platforms prioritizing video on social media.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

Fortunately, creating storytelling videos that work is easier than you might think.

Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess:

1 . Leading with striking visuals and bold text

Attention spans are short.

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