The Measurement for Communicators Academy

May 20-21, 2019 • St. Louis

#MeasureComms

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This is not your typical measurement conference.

You won’t find session after session with talking heads trying to cram the latest measurement techniques into your head. Instead, you’ll participate in an immersive, project-based learning experience that makes you the center of the learning action by building, practicing and mastering the skills for measuring the business success of your communication programs.

Welcome to The Measurement for Communicators Academy.

This one-of-kind learning event has two parts. Attend one or both days:

  • May 20: The Fundamentals: Build a measurement plan from scratch that evaluates the business impact of internal and external communications programs
  • May 21: The Advanced Course: Construct a measurement plan that uses data analytics to assess communication programs

When we say “one-of-a-kind”, we mean it. Each day features:

  • Knowledge Burst, a short talk that frames the skills that will be covered, from how measurement can maintain communicators relevancy to what measurement will look like in 2025.
  • The Application Labs allow you to get your hands dirty in crafting measurement or data analytic plans for assessing communication’s business impact. Think lab coats; that’s how interactive these sessions will be.
  • The Boardroom Pitch Tank will let you ask your academy faculty to increase your communication budget using results from a measurement or data analytics program. It’s our version of “Shark Tank”—giving you a rare learning opportunity to master one of communication’s most crucial skills.
Don't miss this unique opportunity!

Attend two days of information-packed sessions and inspirational keynotes.

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The Academy Faculty

Julie Baron
Affiliate Consultant
RCG
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Cara Knox
Marketing director, reputation management
Edward Jones
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Deirdre Breakenridge
Chief executive officer
Pure Performance Communications
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Melissa Katski-Berry
Director of Strategic Accounts
PoliteMail
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Carlos Gil
Bestselling Author, "The End of Marketing"; Social Media Consultant
RCG
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Andrew Bates
Andrew Bates
Enterprise Data Strategy Director
AARP
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WHO SHOULD ATTEND?

If you work in:

Corporate communications • Employee communications • Internal communications • Public relations • Strategic communications • Social media • Content marketing • Brand journalism Media relations • Marketing • Public affairs • Employee engagement • Employer branding

LOCATION
Edward Jones Corporate Headquarters

Conference Venue:
Edward Jones Corporate Headquarters
130 Edward Jones Road
Maryland Heights, MO 63403

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NEED TO CONVINCE THE BOSS?

Here are a few excellent takeaways you’ll bring back:

  • Prove your ROI more persuasively
  • Deliver scorecards and dashboards that impress execs
  • Parse and present results using data visualizations
  • Harness “big data” to increase creativity, not kill it
  • Select the best social media monitoring tools and metrics
  • Monitor and increase positive media coverage
  • Show internal communications’ value using external techniques
  • Launch traditional and social media measurement on a shoestring
  • And much more

APPROVAL LETTER

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Thank you to our current sponsors and partners:

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.


Here are a few examples of opportunities we offer: