Grammar Girl’s Guide to Beginner and Intermediate AP Style

Writing • AP Stylebook • AI Guidelines • Editing • Public Relations • Internal Communications • Marketing

AP Style is not only a fundamental resource for journalists and news organizations, but also provides communicators, PR professionals and marketers with the tools they need to deliver polished, beautifully crafted copy and even develop their own internal style guides. As naming conventions, pronoun usage, terminology, technology and more evolve, AP style adapts to meet the present and prepare writers for the future — and to maintain credibility and consistency, writers and communicators must adapt as well.

In this webinar, Mignon Fogarty, known across the internet and beyond as Grammar Girl, walks us through the latest updates to AP style, as well as common best practices and pitfalls to avoid. She also addresses the rise of AI in content generation and provides an overview of the Associated Press’ guidelines for working with ChatGPT and other conversational AI tools. Whether you’re developing press releases, news articles, blog posts, social copy, email newsletters or thought leadership, you’ll leave equipped with the knowledge you need to adhere to AP style, boost your credibility, add clarity and context and make your work shine.

During this session, you'll gain insights into:

• Recent updates and additions to the AP Stylebook.
• Best practices for incorporating numbers into your content.
• Effective pronoun usage guidelines.
• Navigating exceptions to challenging grammar rules.
• Correct punctuation usage.
• Guidance around AI’s uses as a tool for inspiring and streamlining content generation.