Google Virtual Summit on Demand

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Agenda

What to know about Google SEO and search marketing In 2017

Every year Google handles more than 2 trillion searches. Some people are looking to purchase a product or sign up for a service. Others are searching for information to answer a question or solve a problem. Businesses that are easy to find and relevant in search results will drive traffic to their websites and convert that traffic into leads and sales.

In “What to know about Google SEO and search engine marketing in 2017,” Adam Dince will share highly actionable tips to help you earn your spot on Google’s search results pages. In this session, you will learn:

  • How Google’s current organic ranking algorithm works
  • How to write content for people and structure it for search engines
  • How to organize your website pages to make both people and search engines happy
  • How to convince Google to trust your website’s content
  • And more!
Adam Dince
Director of digital marketing
Arrowhead Holdings
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Google Analytics for mobile

We live in a mobile world. Everything we do these days is connected to a smartphone. How can communicators uncover relevant research, set a foundation for measurement and successfully benchmark their work on the go? In this talk, Google’s Louis Gray will explain how communicators can become more strategic, understand relevant metrics and use data effectively, especially for mobile.

You will learn how to:

  • Use Google Analytics data to uncover the content that drives mobile and desktop traffic
  • Establish effective goals, metrics and targets for your campaigns
  • Find measurement data you can use to improve your brand's reach across any platform
  • Generate reports that accurately and powerfully track your progress
  • Craft visually appealing dashboards that will turn executives' heads
Louis Gray
Advocacy team lead for Google Analytics
Google
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10 best ways to track social media success with Google Analytics

Everyone trying to generate traffic from online activities knows the challenge of measuring success. Google Analytics offers many great tools for tracking your efforts to determine where your results are coming from and where you should be paying more attention, regardless of social platform.

In this session we'll cover how to set up a tracking strategy that will transform how you think about your online activity.

At the end of the session you will know how to:

  • Set useful outcomes for all your online activities, including social media
  • Build a process for creating a robust sales funnel
  • Identify the channels generating the most traffic and decide which to invest more in
  • Create split tests to improve your scientific approach to marketing
Martin Shervington
Marketing strategist
Plus Your Business!
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