Digital Signage Virtual Summit on Demand

Ragan Communications Virtual Summit

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Agenda

Session 1

Robust, Yet Simple: Developing Digital Signage that Informs and Inspires Employees

“Our digital signage infrastructure is too limiting.”

“Updating digital signage content is too time consuming.”

“I’m getting inundated with digital signage requests.”

“The CEO and I don’t see eye-to-eye on the best usage of our digital signage.”

If you’re repeating these statements, you’re not alone. In this session, Tyler will address issues related to empowering and inspiring employees through the adoption and execution of a robust, yet simple digital signage strategy. Whether you manage your digital signage or your company has yet to take the plunge, this session will prepare you for digital signage success.

In this session, you will learn:

  • Design tips and tricks you can use, even if you're not a graphic designer.
  • How to inspire employees without seeming phony.
  • How to identify and tap into the power of your "signthusiasts."
  • Several ways to use digital signs effectively.
  • The benefits and drawbacks of sharing your cherished digital designs with others.
Rachel Williams
Strategic Advisor
SocialChorus
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Session 2

Efficiency through technology: How to develop an internal comms digital signage strategy

Digital signage is a relatively new mode of employee communication. From a single TV screen tied directly to a laptop to a cross-country network of TVs controlled by content stored in the Cloud, digital signage platforms are incorporated in communications strategic planning for myriad reasons. From reducing email traffic to print costs, industries like consumer-packaged goods and healthcare find value in these virtual bulletin boards.

In this informative and engaging session, you'll learn:

  • How digital signage can solve many fundamental communication problems
  • How to make finding digital signage easy
  • To develop digital signage governance that matches organizational goals and makes your business case
  • Different methods for automating content requests and scheduling
  • Indicators that confirm your digital signage is effective
Tyler Amy
Communications specialist
Penn State University
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Session 3

Digital Poster Design, the secret sauce used at Blinds.com

Digital Posters are one of the base building blocks used in Digital Signage, but often they are an ineffective means of communication. This session will take you through the process of distilling down a message, making it meaningful and actionable for the viewer by looking at real examples from Blinds.com.

You’ll learn:

  • Less is more & brevity can be beautiful.
  • We’ll look at before and after real world examples from pitch meetings and resulting images inside the Blinds.com offices.
  • Typographical tips and tricks to make your digital posters pop.
  • Learn how to overcoming the objection, "I don't have a designer" or "we don't have access to professional tools".
Brad Parler
Digital communications administrator
Blinds.com
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