Starbucks CEO doubles down on anti-union message, comms pros rank top business threats for 2022 and more
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Hi there, comms connoisseurs.
Let’s explore some notable stories from April 4-8, 2022—and extract a few useful messaging takeaways along the way:
1. Starbucks’ CEO town hall offers manager comms lessons.
Starbucks CEO Howard Schultz returned as top exec this week, publishing a letter to employees that said the company will immediately suspend its stock buyback program to invest more into its people. Schultz also promised he and other leaders would go on a listening tour to hear from employees in stores and manufacturing plants around the world on how they envision the future of Starbucks.
Schultz kicked off the first of these town halls hours after the letter was published, and expressed concerns over Starbucks employees increasingly successful efforts to unionize.
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