Social media dominates the road to the White House

What presidential candidates can teach your boss about social media

It seems you can’t run for president these days without a good Internet site, and the top contenders for the White House have spared no expense. Their campaign sites are smart and sophisticated, complete with blogs, podcasts, video and social networking.

If your executive is slow to adopt social media, point them to the candidates’ sites. After all, these people are running for CEO of America, so their approach to communication should make even the most skeptical boss take note.

But not all Web sites are created equal. Here’s a quick look at the front-runners:

Hillary Clinton

Long before her “emotional moment” in a New Hampshire diner, Hillary Clinton’s advisers knew that many people pegged her as unapproachable, even unlikable. In official campaign appearances, she often seemed a bit cool, a little stiff and occasionally forced. And what’s up with that laugh?