Reporting on the run from Facebook

Here was my crazy idea: Those attending Ragan’s internal communications conference at Facebook could stay an extra day, and under a tight deadline, write story packages, with photos, about the event they had just attended.  

Remarkably, 30 people signed up. 

I called Eileen Ryan, a longtime Chicago photographer who works with us at Ragan Consulting Group, and enlisted her help. I told her I had no idea how this would go, and that it might be a disaster. Elaine said it sounded like fun.