Report: Consumers say tech companies can do better on privacy and more

The communications landscape is becoming increasingly more digital, but that doesn’t mean it’s without pitfalls.

A recent FleishmanHillard report about reputation management and technology highlighted the struggle of technology companies to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms and increased hate speech online.

FleishmanHillard reported that though 82% of consumers in the United States generally trust technology companies, younger consumers are growing increasingly more skeptical: More than a quarter (26%) of Gen Z and 22% of millennials said they have less trust in these companies.

Called “techlash,” this scrutiny and criticism has thrust several social media platforms and other tech companies, such as Uber, Facebook, Twitter, YouTube and Google in the spotlight. Headlines have also circulated questioning how much these companies are regulated.