Report: 62% says comms dept. is critical to org’s COVID-19 response

The COVID-19 crisis has highlighted the value of communications for business leaders.

In a new report from the Institute for Public Relations, in partnership with Peppercomm, 300 communications executives and business leaders were asked to share how the coronavirus pandemic is impacting their business.

Most said it had a “moderate” or “major” impact.

Image courtesy of IPR.

Communicators have an important role to play for their organizations as they look to organize messages and manage through the crisis.

Image courtesy of IPR.

For these leaders, important sources of information were health authorities and government agencies. They were less impressed with social media and national leaders.