Daniela (Otero) Obenshain
Associate Director, Global Digital and Social Media - Alcon
Daniela Obenshain is associate director, global digital and social media at Alcon. In this role, she's developed and implemented the organization's social media policies, which includes accessibility and inclusivity guidelines. A bilingual marketer, she leads a team dedicated to shaping Alcon's brand identity and narrative across web and social platforms. Embarking on her journey with Alcon in 2021, she brought with her a wealth of experience garnered from years in the advertising and public relations agency space. Her expertise lies not only in navigating the ever-evolving digital landscape, but also in discerning trends, best practices and crafting customized strategies that propel brands to become revered voices in their industries. As a devoted volunteer for Alcon's Children Vision Program, she actively engages in bringing vision screenings to underrepresented and minority school systems. Her commitment to fostering inclusivity transcends strategy and execution. She's vocal champion for diversity and inclusion in the digital space, advocating for the creation of culturally relevant content.
