Andrew Bates

Andrew Bates is the director of enterprise data strategy at AARP, where he's responsible for developing and managing programs to help its many groups use business intelligence better. He's currently focused on the deployment of a big-data initiative that will connect AARP's many technologies and systems, enabling the organization to better measure the effectiveness of its marketing efforts and improve the experience of its members. For 20 years, he has developed winning marketing strategies and multichannel attribution models for organizations, including Navy Federal Credit Union, DuPont, American Cancer Society and Rosetta Stone.