Allison Waken

Allison Waken, a marketing professional with over two decades of experience, stands as the Senior Manager of Influencer Marketing at the University of Phoenix. Boasting a unique career, Allison has been a trailblazer in the field of influencer marketing for more than 15 years, even before the term "influencers" gained widespread recognition. With a profound understanding of the industry's evolution, she is set to spearhead and amplify University of Phoenix's influencer marketing initiatives across diverse platforms such as TikTok, Instagram, YouTube, and beyond. Allison's unparalleled expertise and innovative approach position her as a key figure in leveraging digital influencers to enhance the university's visibility and engagement.