REPORT: Crafting a change communications continuum

As the year comes to a close and 2023 budgets are set, organizations must prepare to navigate an abundance of internal changes – from workforce turnovers to mergers and acquisitions. Ahead of, during and after each development, communicators are responsible for ensuring that those most impacted are informed and engaged every step of the way.

Employees and stakeholders expect consistent messaging that’s targeted and compassionate. Further, it’s on communicators to keep the conversations about change going, crafting a communications continuum that provides timely updates, periodic touchpoints and resources for keeping company culture at the forefront of each message.