Ragan and PR Daily announce Media Relations Awards finalists
Winners will be announced Dec. 12 in a special awards luncheon in New York City.
Today’s media landscape is more challenging than ever. Breaking through the increasing noise to an ever-shrinking group of media is no mean feat. But the finalists for Ragan’s Media Relations Awards have found a way to stand out and share their message.
All the finalists will be celebrated and winners will be announced Dec. 12 during a special awards luncheon at the Yale Club in New York City.
Congratulations to all the finalists.
Grand Prizes
Grand Prize: Media Relations Campaign of the Year: Over $50,000
Diageo / CIROC Vodka: CÎROC Vodka Celebrates Black Excellence & Entrepreneurship Through #CIROCStands Platform
Endo International, plc: Launching the First and Only FDA-Approved Injectable for Cellulite
Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
Travel + Leisure Co.: Hallmark Channel’s Countdown to Christmas Holiday Suites by Club Wyndham
UPS: UPS Vaccine Communications Planning
Grand Prize: Media Relations Campaign of the Year: Under $50,000
BCENE PR: FOREO
Bospar: Bospar Delivers Stratospheric Coverage for Unistellar
Bospar: NEON: Making NFTs Accessible to the Common Consumer
Ernst & Young LLP: Emphasis on Empathy – EY 2021 Empathy in Business Survey
Herbalife Nutrition: Global Thought Leadership Strategy: Building Consumer and Investor Trust in Pandemic Times
Pugh & Tiller PR: Raising Awareness for ProNavigator, the Google for Insurance
The Home Depot: Exposing the Issue of Organized Retail Crime
Tic Tac and Golin: Tic Tac Launches into Space
Grand Prize: Media Relations Campaign of the Year: Under $10,000
Bospar: Bospar Messes With Texas
Gillian Small Public Relations: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe
Hollywood Agency: Media Relations Campaign for ‘Bounty’
Identity: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop
IMA Financial Group: Who will insure the metaverse? Campaign
Stuntman PR: Parmigiano Reggiano Day is born stateside
Grand Prize: Media Relations Professional of the Year
Marsha Archer: M-Squared Public Relations
Amanda Brooks: ESPN
Danny Chi: ESPN
Tommaso Di Giovanni: Philip Morris International
Ashley Goncena: Crafted Communications
Jennifer Non: The Aircraft Owners and Pilots Association
Liz Reilly: Next PR
Nidhi Sinha: Boston Consulting Group
Daniel Zielinski: Insured Retirement Institute
Campaigns
Brand Messaging or Positioning Campaign
Cerner Corporation: Cerner Government Services Brand Positioning Campaign
Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
Kellogg´s Latin America: World Food Day
Linhart PR: Building Chipotle Brand Love in NYC with Culturally Relevant Media Relations
McDonald’s: McDonald’s Opportunity Here Campaign
MGC: #LaUltimaBotelladeAgua by Wrangler
Techwave: Brand Refresh
The Fletcher Group: Driving brand awareness from startup to well-established Canadian fintech
UPS: UPS Peak Hiring Campaign – 2021
Cause Marketing Campaign
Diageo / CIROC Vodka: CÎROC Vodka Celebrates Black Excellence & Entrepreneurship Through #CIROCStands Platform
Peppercomm: Dole Malnutrition Labels
Porter Novelli in partnership with MusiCares: MusiCares Person of the Year
Prudential Financial: Prudential Financial and the New Jersey Devils Help Black Small Businesses Win – On and Off the Ice
THON and Four Diamonds: Penn State THON 2022
Tier One Partners: Ally Teach Kids Money Lessons in Minecraft
UScellular: Cause Marketing & Community Relations
Community Relations Campaign
ECMC Group: ECMC Group’s GO! Program: Connecting to employees and communities
ESPN: ESPN’s 15th Annual V Week for Cancer Research
MnFIRE/Bellmont Partners: Rallying Support for Our Hometown Heroes
Nickerson People Relations: Weston Community Relations Project
The Home Depot Foundation with Big Red Rooster: MSL and Sunshine Sachs, Operation Surprise 2021
UScellular: Cause Marketing Campaign & Community Relations Campaign
Violet PR: Revitalizing Newark Symphony Hall
Covid-19 Communications Campaign
Atrium Health: Atrium Health COVID-19 Mass Vaccinations
ChenMed: COVID-19 – #VaxTheNation Integrated Campaign
Children’s Health: Children’s Health Educates and Empowers Parents, Physicians with COVID-19 Media Relations Campaign
Providence: Communicating the Pandemic: How Providence Handled the First U.S. Patient
Crisis or Reputation Management Campaign
Big Valley Marketing: Russia Cyber-Attack Against Ukraine
Identity: Guiding the Oakland County Prosecutor’s Office During the Oxford High School Shooting Crisis Response
Lightspeed PR & M: Lightspeed PR/M – MacKeeper Reputation Reboot
Data-Driven Media Relations Campaign
Amendola Communications: Long-Covid Research Study raises Arcadia’s Profile
Cisco: The Quarterly Business Review and Outlook Model (QBRO)
Dittoe Public Relations: 2021 Recruiter Nation Report Launch
ECMC Group: ECMC Group Helps Teens Question The Quo in Education
Hotwire: Hotwire Decks the Halls with Record-Breaking Media Results
Ipsos Public Affairs North America: Ipsos LGBT+ Pride 2021 Global Survey
Navy Federal Credit Union: “Best Of” Campaign
Global Media Relations Campaign
Bohemian FC & Wise Up PR: Music Meets Sport: Immortalizing Bob Marley’s An Afternoon in the Park Gig On Bohemian FC’s Shirt
Carnival Cruise Line: Cruise Reboot: Carnival Cruise Line Resumes Cruising Operations for the First Time Since March 2020
PGIM: Weathering Climate Change
Proofpoint: CHASING CRISES: WARNING PEOPLE AGAINST THE TOUGHEST CYBERCRIMINALS AT TIMES OF GLOBAL UNCERTAINTY
SCHOTT AG: SCHOTT Xensation® α – A New Era of Smartphone Cover Glass
SlicedBrand: Generating Real-World Buzz for Metaverse Land Sales
UPS: Circle of Honor
Governmental or Public Affairs Media Relations Campaign
Adept: Stone Foltz Anti-Hazing
Children’s Hospital Colorado: Youth Mental Health State of Emergency: “Their Tanks are Empty”
Relevance International: Affirmation Tower: Building a Better Future From the Ground Up
TechNet: TechNet
The Home Depot: Exposing the Issue of Organized Retail Crime
The Silver State Health Insurance Exchange: Nevada Health Link Open Enrollment Campaign
Violet PR: Selling Pittsburgh International Airport’s Transformation
Integrated Marketing Communications Campaign
ChenMed: COVID-19 – #VaxTheNation Integrated Campaign
INK Communications Co.: One Million Acres Campaign
MGC: #Soapa$500 by Tenpo
OMNIVISION: The Big Reveal
Rachel Kay Public Relations: Bubbies Treat Wave Campaign
Purpose-Driven Campaign
Black Economic Alliance: Advancing the Mission of the Black Economic Alliance
Bospar: Bospar Messes With Texas
Children’s Health: Children’s Health Expands Diversity & Inclusion Program to Support and Empower Employees, Patients and Community Members
Hollywood Agency: Media Relations Campaign for ‘Bounty’
Landis Communications: Landis Communications – Fish Run Place
Mars Petcare US: Better Cities For Pets™ Adoption Weekend
MGC: #LaUltimaBotelladeAgua by Wrangler
NAACP Legal Defense & Educational Fund: Marshall-Motley Scholars Program
Social Media Campaign
Advantest: ESG Campaign
Almond Board of California: Almond Day 2021
Hollywood Agency: @SouthShoreBear joins Twitter
Thought Leadership Campaign
Amendola Communications: Amendola Helps HSBlox Educate the Market on Value Based Care
Apptio: CxO Campaign
Arketi Group: Arketi Group Helps NCR Corporation Share Its Story Running Restaurants & Stores
Asylum Public Relations: Global Warming Heats Up the Insurance Industry
Black Economic Alliance: Advancing the Mission of the Black Economic Alliance
Bospar: Bospar Messes With Texas
Hotwire: Hotwire Decks the Halls with Record-Breaking Media Results
Proofpoint: VOICE OF THE CISO 2021: THE AFTERMATH OF A YEAR LIKE NO OTHER FOR SECURITY PROFESSIONALS
Prudential Financial, Inc.: PULSE OF THE AMERICAN WORKER SURVEY
Snackbox: Shaping the Influence of the Convenience Store Industry
Events
New Product or Service Launch
Accela: SolarAPP+ – Helping Governments Make Solar Permitting Easier, Cheaper and Faster
American Airlines: Silver Spoon Desserts
Bospar: NEON: Making NFTs Accessible to the Common Consumer
Citi: Citi Custom Cash Card
Endo International, plc: Launching the First and Only FDA-Approved Injectable for Cellulite
Gillian Small Public Relations: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe
Kaplow Communications: Stanley Turns #Hydration Into Quarantine’s Hottest Trend
The Langham, Boston: The Langham, Boston: A New American Classic
Press Event or Media Tour
Arkansas Symphony Orchestra: Arkansas Symphony Orchestra Community Music Center Announcement
Intel Corporation: “If we can drive here, we can drive anywhere.”
Macon-Bibb County: AMPhitheater Rocks Groundbreaking
Mohegan Gaming and Entertainment: Sun Wine Food Fest 2022
The Home Depot with MSL and Hartmann Studios: How to Sleigh the Holidays: The Home Depot Halloween & Holiday Program 2021
UPS: UPS Vaccine Communications Planning
Stunt or Special Event
Convoy: Co-Founder Ride Along to 50th Anniversary of the Mid-Atlantic Trucking Show in Louisville, Kentucky
Gillian Small PR: Green Giant® Partners with PEEPS® to Pull The Ultimate April Fool’s Day Prank: Green Giant® Cauliflower-Flavored PEEPS®
Intel Corporation: “If we can drive here, we can drive anywhere.”
Jackson Spalding: TK Elevator Grand Opening
Planit Advertising: Glen-Gery Global Flagship Brickworks Design Studio Opening
Tier One Partners: Ally Has NYC #TotallyCovered
Virtual Event
BetterUp: Inner Work Day
The Home Depot with MSL and Hartmann Studios: SkeleTON of Fun: Halloween and Holiday Virtual Media Showcase 2021 by The Home Depot
Media Relations Strategy
Exclusive Content Strategy
Cone Health: 50-Year-Old, First-Time Mom
Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
Ipsos Public Affairs North America: Ipsos LGBT+ Pride 2021 Global Survey
Jackpocket: Jackpocket
Salinas Valley Memorial Healthcare System: Strategic Media Relations
SlicedBrand: Assembling a successful outreach campaign for IOTA
Innovation in Media Relations
5WPR: Sinclair Broadcast Group
Bospar: NEON: Making NFTs Accessible to the Common Consumer
Experience Columbus: Holiday Gift Box
Media Relations Video
Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
McDonald’s: McDonald’s Opportunity Starts Here Video
Newsjacking
Hollywood Agency: @SouthShoreBear joins Twitter
M:7 Agency: AERAS Bridge Collapse
Pure Storage: Pure Storage’s Newsjacking Campaign: Meta’s AI Research SuperCluster
Spool Marketing and Communications: Airheads Candy Chicken Sandy
The Fletcher Group: How America Gives Gifts: Helping Retailers Prepare for Holiday 2021
Tic Tac and Golin: Tic Tac Launches into Space
Touchdown PR: Rapid Response
Pitch
American Airlines: Silver Spoon Desserts
Bospar: Bospar Messes With Texas
Bospar: NEON: Making NFTs Accessible to the Common Consumer
Hotwire: Hotwire Decks the Halls with Record-Breaking Media Results
Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
Intel: EyeQ Ultra is not your everyday AV chip
The Fletcher Group: How America Gives Gifts: Helping Retailers Prepare for Holiday 2021
Research
Bospar: Bospar Delivers Stratospheric Coverage for Unistellar
Ernst & Young LLP: Emphasis on Empathy – EY 2021 Empathy in Business Survey
Navy Federal Credit Union: “Best Of” Campaign
Traditional and New Media Integration
5WPR: Samsung SmartThings
Dropp: Kite Hill PR for Dropp
HUNTER: Honey Bunches of Oats “Makes a Bunch Happen”
UPS: UPS Vaccine Communications Planning
Use of a Celebrity or Personality
5WPR: Mandy Moore x Lansinoh
INFINITI: INFINITI QX60 Launch
Use of Measurement
ADP: Leveraging Data-Driven Pitches to Increase Share of Voice
ECMC Group: ECMC Group Helps Teens Question The Quo in Education
