Quick response key to California wildfire comms

Whether they work in tornado alley or an earthquake zone, virtually every communications team has a crisis plan to prepare for the worst.

But are you prepared to speedily post updates to your website and social media when trees are falling or flames crown the hills nearby?

At California State University San Marcos, not only firefighters but also communicators formed a quick response team when a wildfire singed the campus north of San Diego in May.

As the university evacuated students and staff, canceled classes and finals, and postponed commencement, a four-person communications team kept stakeholders informed with the help of social media and PressPage‘s innovative newsroom technology.

“It was very fast-paced, but we all felt like we knew what our job was and how to do it,” says Cathy Baur, associate vice president for communications.