Predicting the future of communication, adding color to your copy, ditching jargon

Greetings, comms champions!

Here are some choice highlights, lowlights and soundbites from the wild world of communication from Feb. 22-26:

1. What does the future hold for communication—and communicators?

Are we all doomed to be subsumed by marketing? Or, gulp, HR? Will robots take our jobs?

That all remains to be seen. In the meantime, IABC provides a four-pronged framework for how comms will evolve in coming years. It writes:

Our view is that the future communication professional will possess all four of these personas:

Communication professionals as advisors: Actively advising leaders on the issues that really matter to the success of the organization. This means having not just general business acumen, but an intimate understanding of the dynamics of the organization, its stakeholders and its broader market.

Communication professionals as enablers: Focused less on creating communications for people and more on making others better communicators. In particular, helping leaders lead will be an important priority.