PR crisis? Here are dozens of tactics for limiting negative coverage
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
In a crisis, the flood of adverse coverage can seem endless.
How, then, can PR reps minimize the flow of negative stories?
Any honest PR advisor would tell clients that getting news outlets to stop negative coverage is impossible until the situation is resolved. Even then, the crisis becomes part of the client’s DNA and can be revived as an example during others’ PR crises.
The best advice? Look forward. Don’t make excuses. Explain why the problem occurred and how you are going to fix it.
Here are dozens of tips and tactics:
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