Plan to extinguish your next PR crisis
Crises are inevitable, but they don’t have to be fatal to your brand’s reputation. Proper planning is essential.
A PR News/Nasdaq survey says nearly half of all organizations are operating without a crisis communications plan. However, with the combination of mobile devices, the social saturation of markets and our always-on 24/7 culture, even the smallest organizations are vulnerable to a crisis in the public eye.
Unless you’re sitting on a United Airlines flight sipping a Pepsi, you can’t say you weren’t warned.
Get to know your social media team.
Too often organizations ignore the potential impact of their social media presence until it’s too late. Social media, though, is where the latest news is broadcast. Take a proactive approach to partnering with your social media team. Sooner or later you will be working together, and collaboration is always more productive when your hair isn’t on fire.
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