5 takeaways from pitches that missed the mark by a mile
These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.
These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.
Execs want ROI for just about every penny. Tap these metrics to show your value.
Are your online efforts paying off? Here’s how to gauge the metrics that really matter.
Naysayers abound in the workplace, and sometimes they hide in plain sight, smiling and waiting to undercut your latest brilliant initiative. Here’s a fable about finding the right mix for success.
November highlights a day to celebrate those contributing to positive causes, so we’re featuring philanthropy-related positions, plus a roundup of other job openings.
Consumers value the endorsement of an organization’s own people, so external communicators should focus inward to cultivate favorable sentiment among the staff. Here’s some guidance.
Pew Research Center says half of all users on the popular platform are there to learn how to do something. Here are ideas to boost your video strategy.
The waning months of 2018 are not a winding down but a signal to recalibrate as the calendar page turns. Here’s guidance from industry voices about preparing for new opportunities.
Email continues to be effective for earning engagement and conversions, but your approach must stay fresh if you want to succeed. These data can help when updating your plan.
Some of these gauges, such as formulating article quality scores, require a bit of hard work, but at least you’ll garner viable data so your subsequent work will show significant ROI.
Your staff might be half a world away, brainstorming at a local coffee emporium, or working directly with customers in a retail venue. You still have to reach them. Here’s valuable guidance.
Brand managers can harness the power of passionate fans through online interactions, content exchanges, special events and more. Here’s how you can emulate these fast-food successes.
After identifying a space and testing your sound, it’s time to gear up. Here’s the skinny on what you’ll need to start shooting like a pro.
Hand-holding execs. Connecting people with questions to those with answers. Maintaining peace. A community manager can make your internal social media platform thrive.
To persuade a skeptical audience, pack your pieces with useful information and compelling visuals. Here’s how to create more memorable messaging.