A global standard for PR metrics?
The ‘Barcelona Principles’ codify measurement; now, the trick is getting universal buy-in.
The ‘Barcelona Principles’ codify measurement; now, the trick is getting universal buy-in.
Is your job writing top-down motivational messages? The new communicator may be in charge of supporting and enabling employees to produce their own content, says this editor.
Are you looking to develop widespread brand awareness or to form groups of articulate, energetic consumers who are passionate about your company’s products? These are two separate goals, asserts this expert.
Global hotel chain melds multiple Twitter feeds and a central Facebook presence to convey individual hotel personalities and address complaints.
Communicators wade in where angels of mercy feared to tread (at first, anyway).
Intranet search performs miserably because most organizations do not properly manage their content.
How LifeLines won its 2nd straight Ragan Recognition Award.
Alliances with other departments prove beneficial, and they’re easier than you might think.
A great, ever-expanding vista lies beyond Facebook fans and tweeted links.
Lessons from the 50-day revamp start with a vision of employee engagement.
Focus groups show workers expect an uncluttered homepage that requires no scrolling.
This 1961 column from Larry Ragan remains as true today as it did all of those decades ago.
Observing customers using your site will improve usability.
A look into Typochondriac columns of old reveals mistakes writers still make today.
Why you need to stop using ‘ROI’ as a catch-all for all things measurement.