5 lessons from Sunny Delight’s ‘depressed’ tweet
During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions.
During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions.
Employers should be mindful of widespread anxieties about automation, information overload and work-life balance.
Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid.
Do you dream of dishing sass on your digital platforms? Consider these insights from brands that have mastered the art of the Twitter clapback.
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways.
Puns, labels, gerunds and overall vagueness will have your potential audience staying away in droves. Instead, follow this guidance to increase clicks and retention.
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
What gets measured gets managed—and funded.
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
Employees want to work for a company with a positive workplace culture. Find out which organizations were named ‘2019 Best Places to Work,’ according to Glassdoor reviews.
If you want a more engaged and productive workforce, here’s a gold mine of motivational material.
Hiring a writer or content producer is an important task for many communications leaders. Here’s what you should know about them before making an offer.
The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.” Here are some sending your podcast to the top of the charts.
Here are the shifts, big and small, you should monitor in the coming year.
Those moving, talking images are a brilliant way to tell stories and put your experts front and center. Yet in order to succeed, you must figure out your end game.