Survey: PR moving in-house at many organizations
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
The livestreaming site attracts a young, largely male demographic, and top players can be potent influencers. Check out how your company might tap into this ardent audience.
Be transparent and authentic in your messaging, partner with complementary companies and don’t ditch long-form writing. This guide shares more content marketing trends for 2019.
You could spend the summer interning at Marvel Entertainment, if you land this week’s featured position. Plus, check out our roundup of current job openings.
Many are sharing colorful digital banners and inspirational quotes on multiple channels, but some see the marketing messages as inauthentic and ineffective. What were the best tactics?
As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.
A sleek animation can boost awareness, recruiting, sales, marketing or customer service. Feast your eyes on these fine examples.
CEO Mark Zuckerberg announced plans to combine the company’s properties, including Instagram and WhatsApp, to deliver greater user security. Skeptics are, well, skeptical.
Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement.
These four-word phrases can help smooth over the rough patches in working with clients and co-workers.
Does the title of ‘publicist’ really reflect all the work and expertise you bring to the table? Here are some reasons to rebrand yourself.
Join us for our conference webcast and discover how to create lasting engagement.
It can be hard to take a risk after years of success, but the legendary filmmaker epitomized why it’s important to keep changing. Here’s why you should never stand still.
Many purchases are rooted in consumers’ emotions, so why not tap into their unconscious leanings? Here’s how this science can help guide everything from packaging to price points.
Do you respond via customers’ preferred channel? Do you listen beyond just mentions? Do staffers use your social media management system to share? Tips from the computing giant.