Just 33 percent of U.S. workers are ‘engaged’ and committed to their job. Do you have a plan to address this workplace funk next year? Tap into these statistics to buoy morale and productivity.
Gone are the days of films filled with executives at desks prattling on about proper practices. Get your camera, get out on site, seek out your frontline experts, and pump up the rock music.
Can’t afford Hollywood-style video production? That doesn’t mean you have to stick to text and photographs. Gather tips from Verizon Wireless.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
For every Uber, Equifax and United Airlines dumpster fire, there was a ray of PR sunshine from the likes of Chobani, Tiki Brand and Dippin’ Dots.
Think you have what it takes to be the spokesperson for a brand or public figure? You should strap in for a bumpy ride.
What’s on your list this year? Here’s what some in the public relations industry are hoping for.
Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.
First, align your goals with company objectives. Then determine which strategic insights you can bring to the table, and hammer out how you’ll prove ROI with data.
Responses to a PR flare-up vary. Some strike the proper balance of contrition and planned action. Others fall into familiar—and terrible—categories. Here are five awful approaches.
Looking to gain insights from reporters, writers, communicators and social media experts? Check out this list for savvy insights and current trends.
Key figures within an organization—or the culture itself—can present obstacles for even the most intrepid public relations pro. Despair not, valiant warrior; sally forth, using these weapons.
Get out your digital thumbtacks and start pinning up your holiday wish lists with this week’s featured position. Plus, check out our latest roundup of job openings.
The clinic’s Health Essentials blog drew 43 million visits last year and is on pace to beat that in 2017. How? Build relationships and use your data, for starters.
The outdoor retailers have a history of environmental activism. After the Trump administration announced a historic rollback of protections, both responded.
