7 things journalists wish PR pros knew about pitching
Here’s a secret: most journalists like solid, professional PR people. Here are the secrets these pros understand.
Here’s a secret: most journalists like solid, professional PR people. Here are the secrets these pros understand.
You say “please” and “thank you” and promptly return messages when you’re offline. Here’s why your brand better do it online, too.
How to get approval without having to (literally) twist his or her arm.
What you need to know about this weekly email digest.
NATO press officers are shy, but a Chicago committee muscles in to plug the city of big shoulders to the international media.
General Motors announced this week that it won’t spend any more advertising money on Facebook, while Ford will press on with Facebook ads. Whose footsteps should you follow? It depends.
The authors of the new book “Marketing in the Round” explain how to painlessly launch a measurement program that will show how your marketing and PR efforts affect the bottom line.
New site gathers the world renowned clinic’s video, articles, and doctor blogs for patients and potential consumers.
Your guide to understanding the lingo to get what you want. Hint: ROI is not synonymous with results.
How many laws have you broken lately?
How often should you blog? Can you make money? How do you build traffic? We have all the answers. You’ll want to print this out and tape it to your desk.
Do your top honchos savage your clean, clear writing with jargon and run-on sentences? Try these tactics to spare yourself—and your readers—from their maundering.
It goes beyond coping with sharks and jellyfish. Here are some ideas to help you make a splash.
Putting yourself out there, both professionally and personally, will help you get the most value out of your learning experience.
Before you invest thousands in fancy tools, make sure you know what you want to benchmark, Katie Paine tells her audience at Ragan’s Corporate Communicators Conference.