Inside look: Coke’s ‘Happiness Machine’ garners 1.5M views
Viral video uses unscripted format, but creative team carefully plans process and visuals.
Viral video uses unscripted format, but creative team carefully plans process and visuals.
Is brevity also the soul of corporate communication?
Why you should never look at your slides, how much of your speech you should spend keeping direct eye contact with your audience, and why it’s so important to make eye contact with the grumps in your audience.
How to add energy to remote presentations.
Employ these SEO guidelines to drive traffic to your blog or site.
Let the calendar remind you not just that it’s January—but it’s also 2010!
Use market research to create meaningful PR plans.
A behind-the-scenes look at the hospital’s crisis response.
Use these questions to help you cut through the crap and improve your communication program.
Eco-friendly version uses executives in videos to enliven a historically stodgy topic.
Many companies stressing technical acumen—and low cost—over identifying and engaging the audience.
Best Employee Magazine follows mainstream media protocol on story selection, packaging.
Soliciting volunteers for an essential position? You’ll get what you pay for.
Saving time and money, communicators pull off an elaborate worldwide e-gathering.
Mattel’s public relations debacle teaches us all that an ounce of humanity is worth a pound of consumer trust.