Infographic: Most brands aren’t engaged on social media
Do you know what people are saying about your brand online? If so, you’re more engaged than 70 percent of other marketers.
Do you know what people are saying about your brand online? If so, you’re more engaged than 70 percent of other marketers.
These misconceptions about online networking costs can be costly for your company.
Some businesses are turning to the world’s largest social media community rather than to proprietary websites as their online hubs. Consultants say that’s a bad move
The first step is admitting you have a problem. Take this quiz to determine the severity of your addiction, and how to recover.
Can bloggers, journalists and readers figure out what your organization does from your boilerplate?
Your company’s intranet doesn’t have to be ‘fun’ to make your workforce happy. Include these four things, and your colleagues will thank you.
Its immediacy and personal feel make it a go-to tool for branding, product launches, crisis response and consumer engagement.
In light of CEOs continuing to mishandle crises, it’s time for business schools to teach reputation management
The IABC Research Foundation found no surprises when it asked communication pros what drives employee engagement.
Fans of the citrus soda already had a page in place; Coca-Cola Co. plays up the retro theme for old and new consumers.
Ask these questions to make sure your social network is helping your employees—and company—thrive.
The fast-food chain became a Twitter trending topic after a fake discriminatory sign went viral. The company responded with tweets of its own.
Video pros explain ways to steer clear of these common gaffes when shooting, editing and posting video content.
Mistakes happen to everyone, but when you make them in an online network, you might never live them down.
Although corporate communicators don’t like to admit it, they have their own clichés and nonsense phrases.