Pitch the content—not newness—of a blog
PR firm builds a “new blog” PR campaign around an Elvis video and clever content, not the launch itself.
PR firm builds a “new blog” PR campaign around an Elvis video and clever content, not the launch itself.
How to land news coverage when you have nothing to pitch
Plus: More on the upheaval at Paramount.
Unpacking the Edelman 2024 Trust Barometer.
The group comprises experienced comms pros from a range of backgrounds, countries and industries.
Plus, Spotify CEO reacts to the reality of layoffs.
Discover your organization’s untapped potential through the transformative impact of effective communication strategies on workplace morale and productivity.
Digital trends and AI expert Martin Waxman says the emphasis with AI is switching from productivity to innovation — and that’s a good thing for the human element.
Plus: unpacking “resenteeism” at work.
Plus, United asks pilots to take voluntary unpaid leave.
Ragan’s 2024 Communications Benchmark Report quantifies the growth of gen AI in comms, and points to a big surge in usage ahead.
Comms can help set ERGs up for success.
Leaders who coach high achievers must be mindful of these factors if they wish to successfully manage, inspire, and retain them during the good times and the bad.
Plus, the impact of new rules on tech in the EU.
How do you help employees communicate with accessibility in mind?