5 guidelines to make your writing more colorful
Is your text laden with generalities and tepid adjectives? If so, it’s time to cast off bad habits and start engaging your readers. Here are a few ways to do just that.
Is your text laden with generalities and tepid adjectives? If so, it’s time to cast off bad habits and start engaging your readers. Here are a few ways to do just that.
Looking for the perfect gift for your favorite PR pro who made the ‘nice’ list this year? These ideas can help.
Inspired and inspiring, these presents will warm the hearts—and the hands—of the freezing freelancers, aspiring authors and pithy poets on your shopping list.
There are several gems—besides Tiny Tim’s iconic wisdom—in Charles Dickens’ tale. This writer shares her favorites.
YouTube says the top 10 viral videos this year have generated more than 25 million hours of viewing time. What does this mean for brand managers?
Get on board (or ahead of the competition) with these up-and-coming strategies, tools and truths that will affect communications.
Something as simple as the wrong font or color combination can undermine your potent prose. Follow these simple tips to avoid design disasters.
If one glance at your email starts the recipient snoozing—or, worse, deleting—then you’re probably committing one of these common blunders. Trade those snores for clicks.
You’re stretched thin, and your to-do list seems never-ending, but that’s no excuse for producing inferior content. Refer to this quick guide before you hit ‘publish’ to keep your posts clear and engaging.
If in-house readership is down, it might be due to a few simple stylistic issues—not the quality of your writing. Make a few of these simple formatting fixes and see whether readership improves.
How to identify how far a staffer has progressed and provide the most effective training to bolster their engagement.
The latest installment in this series about verbal cousins whose meanings, spellings and pronunciations can confound writers and speakers alike.
It’s likely that one of your competitors has been quoted in a high-profile story about a topic that falls within your institution’s expertise. Don’t get frustrated; these tips can help.
Did you know that ‘convince’ and ‘persuade’ aren’t interchangeable? Neither are ‘anticipate’ and ‘expect,’ and a few other pairs you probably never imagined you were using incorrectly.
You might be your organization’s ‘Yoda for Branding’ with the avatar to back it up, but your fellow professionals might not fancy that—if you even turn up in search results. Wise up.