Don’t give up the ghost(writing)
Tips on how to master ghostwriting for executives and make peace with writing more for others than yourself.
Tips on how to master ghostwriting for executives and make peace with writing more for others than yourself.
AP Style is designed to minimize characters used, but clarity is always king.
For some audiences—particularly top business execs—written content is indispensable in researching important decisions. Here’s how communicators are thinking about their skill sets.
In personalizing the employee experience, internal comms pros must become masters of flexibility and adaptation.
As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.
Being parent-friendly can translate to being people-friendly, plus recognition DE&I work needs to occur year-round and more.
Congratulations to this year’s impressive finalists.
We caught up with Michele Chase as she starts her new role with Omnicom amid the ongoing battle for talent within the PR industry.
Employees want opportunities to learn new skills and gain enriching knowledge. Try these tips to propel them upward toward greater career success.
Dvon Williams shares books to read, lessons in leadership and advice for the future as this comms pro enters a leadership role with one of the most recognizable charitable groups in the US.
Mies van der Rohe’s “less is more” approach will help you build better stories with fewer words and better images.
Every word jockey and content creator hits a wall or a creative lull. Try these tips to renew your energy, motivation and inspiration.
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
Speaking on the “Brand Manual” podcast, Ragan CEO Diane Schwartz says communicators must seize this moment to bolster integrity—and help companies keep employees happy, productive and present.
A managing partner at Finn shares tips on workplace well-being and sailing through a storm.