Ford builds fan-driven, personalized social media site
The automaker mixes user articles, photos, and videos with its own corporate content at the Ford Social site, in hopes of creating a fully integrated community.
The automaker mixes user articles, photos, and videos with its own corporate content at the Ford Social site, in hopes of creating a fully integrated community.
The team that took the biotechnology company’s intranet to the top 10 of 2011 is giving its external website the same treatment, and the results are stunning.
Studies show that consumers care about whether brands do good things for society. How do brands communicate those actions without gloating?
Communicators say the professional association was slow to explain fully why it was laying off half its staff. UPDATE.
When Hurricane Irene left more than 200,000 of Con Edison’s customers without power, the company took to social media to keep them connected.
Keeping with current trends, the professional network put more emphasis on visuals and mobile. Here’s how the changes affect you.
Be like Google and focus on meeting your customers’ needs than stuffing your site with keywords and useless content.
The most commonly shared links contain images, according to a recent study. You’ll never guess the most common source for articles shared on the popular site.
Which sound familiar? What’s missing? Weigh in now.
From infrequent posts to pixelated pictures, here are the flaws that scare away your customers.
If Marissa Mayer follows puts a greater emphasis on products than content, she will be successful, argues the author.
The airline combines customer service and promotions in one account that boasts 400,000 followers, making sure none of its content is ever canned.
Don’t make a video to promote your brand without heeding this advice.
Quintiles’ new intranet gives staff what they wanted: social media features. The result? It’s changed the company culture for the better.
A funny, self-contradictory list of writing rules that’s been circulating for years. Learn the right rules by seeing how they’re broken.