5 ways to elicit compelling executive quotes
Encourage your leaders to enhance the narrative with visual, visceral and conversational commentary.
Encourage your leaders to enhance the narrative with visual, visceral and conversational commentary.
Revolutionizing internal cultures, creating great content and engaging employees is all in a day’s work for these organizations.
The characters from Hawkins, Indiana, are fighting a crisis of epic proportions, but you can apply takeaways from them in your own reputation management efforts. Consider these lessons.
Link your initiatives to business goals, use data to formulate your plan, and secure executive buy-in for your strategy.
If a senior leader has acted out and caused damage to your organization’s reputation, you must act quickly to relay news of the departure and/or next steps. Consider these insights.
With planning, strategy and measurement, you can execute an effective and efficient benefits communication program and demonstrate a healthy return on investment.
The arid platitudes that emanate from the corner offices usually add nothing to a release or news story. Help your honchos with key questions and other incisive guidance.
As a new crop of fresh graduates enters the workforce, communicators can take wisdom from these commencement speakers—both in sentiment and in style.
To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.
Ghostwritten blogs and scripted videos reek of inauthenticity. To build trust and meaningful rapport with workers, push your leaders to craft their own messages, flawed delivery and all.
To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.
Win over your CFO and prove the value of an internal communications platform.
Going by instinct will get you and your team only so far. Data analysis can help guide your decision-making and give your hard metrics to show your senior leaders.
Instead of counting impressions, clicks or content consumption, focus on driving behaviors that lead to substantive business results.
Educating, informing and engaging your colleagues helps them excel and bolsters the bottom line—not to mention its contributions to staff retention. Try these approaches.