Follow these tips to widen your organic reach on Facebook
The platform’s ever-changing algorithms can be maddening for brand managers, but these tactics can afford you a glimpse into the future so you can stay ahead of the curve.
The platform’s ever-changing algorithms can be maddening for brand managers, but these tactics can afford you a glimpse into the future so you can stay ahead of the curve.
Many social media managers fall into the habit of scheduling posts on several platforms. This digital marketing exec asks you to do the opposite.
Acronyms and initialisms abound in the industry, yet their long-form meanings are lost on new and old practitioners alike. Here’s a guide to deciphering the alphabet soup.
Marketers with chops in technology, business and content creation are in demand. If you’re a job seeker with these skills, here are dozens of open positions to consider.
Are these tasks keeping you from getting to your top writing and editing priorities?
Timing can be play a crucial role in landing a new job, but it isn’t the only factor. Some recruitment agencies suggest relying on data. Here’s are dozens of available positions to get you started.
The overwhelming majority of your employees and customers use smartphones and other mobile devices. Follow these protocols to keep your communications at their fingertips.
Tying the ubiquitous behavior to consumers’ longing to identify with something ‘famous,’ this tactic gets your fans to promote your product or service with little cost and huge ROI.
You won’t find these words in the dictionary, but many communicators use them anyway.
Are these tasks keeping you from getting to your top writing and editing priorities?
From clogging your internal site to making your content ponderous and unappealing, there are crucial blunders that are turning off your colleagues.
You want to know what people think about your intranet. You want to know how they use it. You want to know how much they use it. Here’s how to begin doing all three.
Good newsrooms measure everything, embrace new technology and discover the right tools, among other things. Corporate communicators should follow suit.
When you share your news on a blog rather than through a news release, it’s easier to incorporate visuals, promote sharing and measure traffic. Plus, journalists will thank you.
National Jewish Health hammers home brand messages while educating the public on respiratory health. Newsroom-style story development plays a key role.